Mar 24, 2021 . 3 months
It’s a new year for your e-commerce business, which means it is time to look ahead and prepare for key retail dates. That way, you will maximize your sales and continue growing your business. There are several important e-commerce dates in 2021, just as there are every year. These dates are ones you will probably want to keep in mind for 2021 and beyond. We have put together a handy guide for the most important e-commerce dates to make your planning easier.
Even though we are already a few months into the year, we’ll share dates already behind us so you can keep them in mind for next year.
The first day of the year is always symbolic of a new beginning. If you haven’t already, you can create a list of goals for your e-commerce business for the rest of the year.
Valentine’s Day is on the same day every year, making it easy to plan ahead for. It has become a major holiday for e-commerce businesses to capitalize on, so make sure you get in on the action! Gifts are highly sought after for this holiday, which means you stand to gain quite a lot if you market your products the right way. Send out some emails to your email list, creating hype around gift ideas.
Easter is a rather festive time that people are keen to shop for. Gifts for children are especially popular, as are sweets like chocolate. You can use bright and colorful pastel palettes that match the theme for the holiday and spring season. You could also gamify things by running a virtual Easter egg hunt. Why not offer some discounts, gifts, and promo codes as well?
Mother’s Day has seen surges in sales within recent years, making it a holiday you will want to consider preparing for. Promoting deals on products that mothers, grandmothers, and aunts alike can be a boon for your e-commerce business. Promote your special deals and offers for Mother’s Day to your email list, on your social media channels, and on ads.
Don’t forget about dads! Father’s Day is not too soon after Mother’s Day, and has also been seeing increased sales for e-commerce businesses. Take part in targeting marketing that promotes discount codes for products fathers, grandfathers, and uncles would like. You can also throw in an offer of free gift-wrapping. Also, you may want to inform people of what date they should order by for their orders to arrive, which helps them arrive on time.
Kids and their parents are preparing to get school supplies, clothing, and other things in August to prepare for the back-to-school season. That means you can start pumping out the back-to-school promos with enough time for parents to feel their children are prepared. This school year will be similar to last year’s, which has largely shifted to being online. That has presented novel opportunities for e-commerce businesses to make even more money than in years past due to the need for electronic devices, like tablets, laptops, and other accessories. It also means items that were big sellers previously, like backpacks, will not be such hot commodities this year.
The spookiest holiday of the year is undoubtedly Halloween. It has also become one of the largest shopping holidays of the entire year. If you haven’t had Halloween-themed products in your store previously, it may be time to consider adding some. Alternatively, you can still promote your store, but run discounts and promos that are only valid during Halloween.
Thanksgiving is a popular holiday that kickstarts the biggest shopping time of the entire year. What began as a way to give thanks to everything we have turned into something of a major shopping spree holiday. Every e-commerce business should plan ahead for this period, meaning dedicating the majority of your advertising budget to Thanksgiving and the days coming after it.
As we just alluded to, this is going to be the biggest weekend for your e-commerce sales. The majority of your sales will occur during this multi-day shopping holiday. We suggest spending money on ads, writing blog posts and emails to generate buzz, and getting on top of your social media game. Planning to start your big Black Friday and Cyber Monday marketing blitz a few weeks in advance will be enough to get people aware of your offers, while not overloading or overwhelming them. You can also revamp your store’s homepage to indicate you are going to be having big sales during this holiday set. A countdown to when the sales start builds anticipation for them, and results in more sales once Black Friday and Cyber Monday arrive.
Christmas Day is a day of gift-giving, lavish family meals, and plenty of merriment all around. You can help make Christmas the best one yet for people everywhere when you make your products more compelling to buy thanks to pay-per-click (PPC) campaigns. You can give your store some festive cheer by creating ads that have Christmasy themes, along with enticing calls to action (CTAs) that your customers will be unable to resist. We suggest starting to prepare for this holiday around six weeks ahead of time.
These are the 10 (if you count Black Friday and Cyber Monday as one giant holiday weekend) most important e-commerce dates in 2021. Ebiz Experts can help you prepare for these major holidays so that you maximize your time, money, and effort. Even though you may have missed a couple of them already, it is not too late to get started on preparations for the rest of them. Armed with the info about these important dates will help you gain an edge over your competitors and have the most successful year yet!